Creative Week 2012 Wrap Up with Adweek
Creative Week hit DUMBO for a full week – with incredible talent from Brooklyn and all reaches of the creative industries. Our favorite events? Brooklyn’s Finest roundtable – featuring five DUMBO rock-star creative directors; the Adweek photobooth upstairs at Galapagos, and, of course, Digital DUMBO’s awesome party with HUGE on Wednesday night.
Check out all the thought leaders and many DUMBO creatives in the Adweek gallery.
Adweek recap of Brooklyn’s Finest roundtable (full story here):
There’s no such thing as an uncool client. At least, that’s what HUGE executive creative director Joe Stewart believes. “There’s no such thing as a bad project,” he said today at Creative Week’s “Brooklyn’s Finest Creative Roundtable.
“Sometimes you have a jerky client,” Stewart said. But, “your job is to make whatever you’re working on cool.”
He illustrated his point: “One of our clients is basically talking to students about paying back student debt, which [might seem] like, ‘Oh my god, kill me,’” he said. “Try to explain to a 21-year-old designer, ‘Make this look cool’… On the surface it sounds like the most horrible, atrocious project.”
But these kinds of situations can yield positive results, Stewart said. “I really challenge everyone to not accept the notion of cool clients and not-cool clients. It’s just not true.”
On stage with Stewart at Galapagos Art Space: Andrew Zolty, creative director of Breakfast, David Schwarz, co-CEO of HUSH, Jonathan Hills, executive creative director of Domani Studios, and Michael Lebowitz, CEO of Big Spaceship, for a discussion moderated by Paul Woolmington, who is leaving Naked Communications after founding its New York office six years ago. All five panelists are based in DUMBO—Creative Week has made the Brooklyn neighborhood a centerpiece of its programming this year.
Read the rest here.
Photo of David Schwarz, CEO of HUSH by Alfred Maskeroni, via Adweek.