Big Idea Week is a program for 4th and 5th graders, founded by the DUMBO Improvement District and local startup Flocabulary, that turns the traditional idea of a career day on its head and gives students a full immersion into the entrepreneurial mindset. We bring an all-star crew of tech, media and design founders into the school for a week of mentoring and inspiration. Big Idea Week now draws more than 60 volunteer mentors from DUMBO's tech and creative companies going into 12 schools throughout New York City.