The fashion-forward, casual-chic boutique was founded in 2010 by Atlanta native Brittanie Yvonne (the store's name is a play on her middle name). The EHVonnae (or EHV for short) girl is effortlessly chic. She is the low-key girl in the room who naturally commands attention. She's confident in who she is and dresses each day according to her mood and purpose. She feels amazing whether dolled up or dressed down. It's "whatEHVer" with this chick. She knows it all comes down to attitude.

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